According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among marketers regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*. This points towards a common misunderstanding surrounding […]
Posts Tagged ‘CRM system’
A Comprehensive Marketing CRM Approach for Healthcare
It’s widely known that leveraging customer relationship management (CRM) systems for marketing purposes can be extremely valuable for organizations. It can assist with efficient communications, supporting patient/member journeys, building and growing relationships, and enhancing the customer experience to name a few of its benefits. As consumers are demanding more from the healthcare industry, irrespective of […]