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Posts Tagged ‘cpc advertising’

Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation

Inflation isn’t just affecting the cost of consumer goods. Since April of 2022, cost per clicks (CPCs) have been dramatically rising. According to Statistista, the average cost-per-click worldwide has risen 17 percent, from $0.52 in 2021 to $0.62 in 2022. A variety of marketplace and platform factors are contributing to CPC Inflation. These factors range […]

Think Twice About CPM Banner Advertising

Written by Jay Ratkowski Despite the implications of the title, I’m actually a fan of display ads.  I realize that most people ignore them, clickthrough rates are atrocious, response rates are equally bad, and as many as half of all display impressions either unseen or viewed by bots.  That’s a lot stacked against web banners, but […]