Posts Tagged ‘Coronavirus’

If you’re part of a hospital that halted elective procedures with the COVID-19 crisis onset, there’s a good chance your system is considering cutting its marketing budget. That’s the wrong decision. Right now is the time for organizations to be in the market communicating with their consumers, not retreating. The need for healthcare didn’t stop […]

With the impact of the COVID-19 pandemic, many healthcare systems are struggling with limited ways to direct patients to trusted (and often rapidly evolving) information. Stressed systems. Up to 20x the normal call volume. Gathering and analyzing massive amounts of data quickly. The list of challenges goes on, but so do the resources and partners […]

Starting a new job is a time filled with lots of nerves, excitement, and change. That first day you walk in the door, you don’t know exactly what to expect or what to do. However, as time goes on you become more comfortable, meet more people, and understand your role better in general. But what […]

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

In recent days, many articles have been published about how banks are challenged with processing loan applications that are submitted in response to the government’s Paycheck Protection Program (PPP), which, according to the Small Business Administration (SBA), “authorizes up to $349 billion in forgivable loans to small businesses to pay their employees during the COVID-19 […]

While healthcare marketing efforts are devoted  to coronavirus pandemic, your messaging and outreach strategies can’t come to a halt during the current crisis. This post will explore how you should change your strategy during the time of COVID-19 and how you make use of your existing communications toolbox. Communications Changes to Adapt to the Coronavirus […]

Unless you’ve been hiding under a rock (social distancing?), you know that healthcare providers worldwide are facing major challenges related to the coronavirus (COVID-19) outbreak. One of these challenges is the rapid spike in call volume overwhelming call centers and providers. Many of the calls pouring in require human support to answer questions, but staffing […]

Containment and control remain the highest priorities to slow down the Coronavirus situation. The Center for Disease Control and Prevention (CDC) are urging hospitals and clinics to expand their use of telehealth services to help triage the sick. The Coronavirus legislation is beginning to wave some of the restrictions for Medicare telehealth coverage in outbreak […]

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

COVID-19 is dominating the news cycles, many hospitals have stopped all electives procedures to focus on the first wave response to the coronavirus pandemic.  (See the previous post on first wave responses.)   While not all patients are impacted by the disease itself, all patients are impacted in some way and the disruption to care is […]

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

When many people think of the word “strategy,” they start to conjure up images of a long-term plan built around some theoretical idea that may never happen. Unfortunately, many well-intended, traditional strategies have been outdated attempts at predicting the future that were beset by the realities of market changes, bad data, and, more often than […]