Posts Tagged ‘cookies’

Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry. As we stand at the cusp of this change, it is important to embrace […]

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our […]

We’ll look at the Selenium commands in this blog that are used to work with cookies. Cookies, or HTTP cookies, are small data files that are saved on a user’s computer that include details about the user and their preferences on a particular website. Let’s get started and go over using cookies in Selenium. First […]

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]