Posts Tagged ‘conversion’

C Is For Conversion

C is for Conversion

Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.

VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

VIDEO: Sitecore and Conversion Rate Optimization

First let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

Which Comes First? User Experience or Search Engine Marketing?

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

Start Converting More Visitors into Customers

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

Why Are Your Conversion Rates Not Higher?

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

First Steps in Finding What To Improve on Your Website

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

Where to Start Your Conversion Optimization Plan

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

Adobe Summit: Personalization and Profitability Adobe Target

Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) spoke at Adobe Summit 2015 about how to combine a variety of tools for a personalized experience. A testing solution and personalization engine are only as effective as the quality of data fed to them. Combine the powerful data aggregation and audience mining capabilities of Adobe AudienceManager […]

Leverage Clinical and Financial Data to Improve Patient Outcomes

ICD-10: Nine tips to decrease cash flow disruptions

T-minus 9 months! Are you ready for ICD-10? Are you really ready? The Health Information Management Systems Society (HIMSS) Annual Conference is being held in Orlando, Florida this year and I would guarantee that the educational sessions on ICD-10 will be packed with healthcare providers seeking the answer to this very question. On the other […]

A Checklist for Great Call-to-Action Buttons

Tom Ross at Noupe.com wrote a great article about what makes a great call-to-action button on a website. As we all know, encouraging visitors to take the action we want them to take is vital to increasing conversions (leads/sales) and ultimately turning your site into a revenue driver for the business. I took Ross’s suggestions […]