New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]
Posts Tagged ‘content targeting’
[Part 1 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]
Creating a Personal Intranet User Experience
A common intranet requirement is the ability to personalize the user’s experience by targeting relevant content to them. This is an area where out of the box SharePoint functionality is limited. That process is now much easier with the release of Rise 2.5, which allows you to manage how content is tagged with core metadata […]
Using WebSphere Portal 8 for Content Targeting
Mark Polly, Director of Portals and Social Business at Perficient, recently wrote a blog post about Content Targeting in WebSphere Portal 8. Content targeting is a hot topic in marketing circles these days. Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult […]
Content Targeting in WebSphere Portal 8
Content targeting is a hot topic in marketing circles these days. Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult to implement. IBM WebSphere Portal has long included the concept of content targeting through its personalization engine. But, in the past, IBM […]