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Posts Tagged ‘consumerization’

Two Businesswoman Waiting For The Transport

Essentials for Your Digital Strategy: Consumerization

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]

Mobile consumerization leads to enterprise support for consumer devices

Many of us are familiar with our employer not supporting work functions such as email on our personally owned smart phones. I purchased my first smart phone, a Palm device, in 2005. It wasn’t until 2009 that I worked for a company that offered to open up email security to be enabled on my personally […]