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Posts Tagged ‘Consumerization of B2B’

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Essentials for Your Digital Strategy: Consumerization

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]

Digital Disruption & B2B Customer Experience

Technological disruption has and will continue to put pressure on traditional retailers and those businesses directly servicing consumers to meet and exceed relentless expectations. This digital disruption is also noticeably impacting the traditional B2B customer experience (CX). Businesses which have historically sold to other businesses are increasingly transforming to optimize support for self-service. In many cases, […]

Shifting Sales Models to Transform B2B Ecommerce

Recent events indicate a digital disruption is afoot – and ecommerce cannot ignore it. Commerce business models must change to satisfy increasing customer expectations across the B2C and B2B spectrum. In this series, explore the three major areas where you can start innovating to transform your existing commerce business model. We previously looked at re-vamping […]

Why You Need to Pay Attention to Content & Commerce

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

Driving B2B Growth with Consumer-like Experiences Webinar

Wednesday, May 13, 2015 2:00PM EDT | 1:00PM CDT | 11:00AM PDT (1 Hour) Register: If you are looking to drive B2B growth with consumer-like experiences you don’t want to miss this Webinar in the Internet Retailer Webinar Series. The webinar is being sponsored by Perficient’s commerce platform partner Magento, and present by one […]