If you’re a digital technologist, you’re likely familiar with the concept of digital accessibility, which has come to the forefront of digital design. Digital accessibility is the ability of a website, mobile application, video, or electronic document to be easily navigated and understood by a wide range of users, including those who have visual, auditory, […]
Posts Tagged ‘consumer markets’
Top 5 Reasons for eCommerce Consumer Cart Abandonment
What I’m about to tell you has been said and done before. Quite frankly, most of it is pretty common sense. But, common sense sometimes just isn’t enough to get businesses and executives motivated to alter and improve their eCommerce shopping cart. If it was, we’d be having an entirely different conversation and users would […]
More than Discounts: 4 Tips for a Leading Loyalty Program
Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]
#NRF16 Takeaways: How the Retail Landscape is Changing
The National Retail Federation’s annual Big Show is a visual overload of the latest and greatest retail technologies. I was fortunate to attend this year and came away with these thoughts: Retail has become lower touch and no touch. I viewed the emergence of touch-screen vending machines that interact with you as a consumer. You have […]
Agility: The Future of Retail – NRF 2016
As we are half way through day 2 at NRF, large crowds are grazing through the expo halls while innovative speakers are educating attendees on top trends and imperative solutions that are driving the retail industry this year. As the retail industry moves fast and furious, businesses must not only improve customer experience and drive […]
Top Trends in Consumer Markets for 2016
This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]
Sharing our retail success stories at NRF 2016
Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We’ve done a lot for retail companies in the past two years to plan for this growth and evolve and improve their systems to accommodate it. Because we are so focused on helping our […]
The Year in Review | Top 10 Consumer Markets Posts of 2015
As we are deep into prime shopping season, we’d like to take a moment to look back at the extraordinary year 2015 has been. With mobile, personalization, security and digital disruption, there was no shortage of change in the industry. Here were our top ten posts of the year: Ten | 4 Lessons in […]
Digital Transformation for Retailers (Part 3 of 5): The What
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In the last entry in our “Digital Transformation in Retail” series, we outlined the underlying drivers to explain why digital transformation […]
Digital Transformation for Retailers (Part 2 of 5): Why?
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]
Digital Transformation for Retailers (Part 1 of 5)
I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]
Let Consumers Define the Experience You Provide
Lisa McMichael, Senior User Researcher out of our Atlanta office, wrote an excellent post on our Spark blog called, “CX and software – consumers lead the experience.” In it, she outlines a topic we’ve covered many times in this blog: “Consumers are now leading the experience they want to have.” We are facing an “unprecedented opportunity to learn […]