Posts Tagged ‘consumer markets’

To Build Brand Loyalty, Focus on CX and Find a Way to Differentiate Yourself

It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]

The Mobile App Response to COVID-19

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

Consumer Goods Brands are Optimizing Omnichannel Strategies

Currently, customers are engaging with brands like never before. Consumers continue to look for top reviews, consistent messaging, and a seamless experience for their shopping routine. Customers have the ability to engage with companies instantaneously, and also, change their mind just as quick. This engagement proves why companies must implement effective omnichannel strategies. Implementing new […]

Oral-B Implements AI-Powered Toothbrush to Enhance Mouth Hygiene

It’s no secret that artificial intelligence (AI) is working its way into every industry day-by-day. Oral health is no different. Recently Oral-B introduced an electric toothbrush that uses AI to track how people brush their teeth and offers personalized tips on oral hygiene. The toothbrush’s programming features thousands of brushing patterns to recognize each user’s […]

Are Consumers Subscribing to Easier Shopping?

Consumer buying trends are consistently changing; from purchases, in-store assistance, to mobile shopping, and now monthly subscriptions. In today’s technologically advanced society, the consumer purchasing process is consistently adapting to the hectic lifestyle of the consumer. Through these new waves of shopping experiences, consumers are optimizing their efforts in subscription purchases. Approximately 15% of online […]

Trends in Consumer Goods: A Look Back—and Ahead

Every day, we sit at our computers and read the constant flow of headlines that cross the wires. In our meetings, we hear about our competitors, from what they are working on to how they are getting it done. It is these stories that drive organizations to innovate and perform better. It is these conversations […]

Be a Retailer That Stands for Something

Standing for something as a brand is about being bigger than just the products you sell. Establishing your position on topics of social responsibility, promoting your brand values and culture, and supporting worthwhile causes through your philanthropic efforts are great ways to connect to your community on an emotional level and catch the attention of […]

Creating a Brand Community Among Your Customers

Everybody loves to be loved, right? Your brand’s community is the following of loyal customers that surrounds your products. A strong community can be an excellent resource for your brand, as it strengthens your retention rates, boosts repeat sales, and provides you with advocates who can help promote your products and support you during a […]

Omnichannel Strategy: Consistent Experiences at Every Touchpoint

Omnichannel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omnichannel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

Customer Service Through Self-Service: Your My Account Experience

You may have a different name for it, but your My Account experience is the self-service avenue you provide customers to manage their relationship with your brand before, during, and after the purchase process. This includes elements such as their shopping cart, wishlist, payment and shipping information, order history, loyalty program membership, preferred brick-and-mortar store, […]

Creating an Immersive Product Experience

The product experience encompasses all aspects of the product itself: what it does, detailed product specifications, images, video, sizing and color options, complementary product recommendations, and customer-provided content like ratings, reviews, and images of the product in use. Why is your product experience so essential? As more and more retail purchases are made online rather […]

The Next Big Consumer Segment: People with Disabilities

If you’re a digital technologist, you’re likely familiar with the concept of digital accessibility, which has come to the forefront of digital design. Digital accessibility is the ability of a website, mobile application, video, or electronic document to be easily navigated and understood by a wide range of users, including those who have visual, auditory, […]

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