Posts Tagged ‘consumer goods’

To Build Brand Loyalty, Focus on CX and Find a Way to Differentiate Yourself

It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]

The Mobile App Response to COVID-19

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

Walmart

Walmart Health Provides Care For All to Save Money and Live Better

Walmart’s iconic slogan, “Save Money. Live Better,” is taking on a whole new meaning. The retail conglomerate now offers health services to individuals in select markets. The new store feature is called “Walmart Health.” Save Money, Live Better Walmart Health is offering quality medical care at low prices, with no insurance required. The care services […]

Consumer Goods Brands are Optimizing Omnichannel Strategies

Currently, customers are engaging with brands like never before. Consumers continue to look for top reviews, consistent messaging, and a seamless experience for their shopping routine. Customers have the ability to engage with companies instantaneously, and also, change their mind just as quick. This engagement proves why companies must implement effective omnichannel strategies. Implementing new […]

Retail Checkout: Who’s Doing it Right?

It’s no secret that cashiers at retailers are starting to be replaced by self-checkout options. The rise and success of Amazon Go has the retail industry adopting new technologies to remain contenders in customer satisfaction. The majority of big chain retail establishments are implementing new checkout options: express checkout, curbside pick-up, registers for customers to […]

Are Consumers Subscribing to Easier Shopping?

Consumer buying trends are consistently changing; from purchases, in-store assistance, to mobile shopping, and now monthly subscriptions. In today’s technologically advanced society, the consumer purchasing process is consistently adapting to the hectic lifestyle of the consumer. Through these new waves of shopping experiences, consumers are optimizing their efforts in subscription purchases. Approximately 15% of online […]

Trends in Consumer Goods: A Look Back—and Ahead

Every day, we sit at our computers and read the constant flow of headlines that cross the wires. In our meetings, we hear about our competitors, from what they are working on to how they are getting it done. It is these stories that drive organizations to innovate and perform better. It is these conversations […]

Lightning Service Console Best Practices and Winter ’17

Our customer, GoPro, had the honor of sharing their Salesforce success story along with some Service Cloud Console best practices at Dreamforce a few weeks ago. If you weren’t able to go to this particular session or were unable to attend Dreamforce this year, here are the highlights presented by Scott Murphy, Sr. Manager of Support, Global Operations. This blog also includes a […]

Retail, MFG, CPG: Product Information Management (PIM) is for You

Earlier this year, I returned to the world of e-commerce web sites after a long, long layoff (think the painful, patience-trying time gap between two seasons of “Games of Thrones”, then multiply it exponentially).  It quickly became apparent that the basic business requirements driving e-commerce, and the key integration points behind it, haven’t really changed […]

Dreamforce 2015: Keynote The Future of Consumer Goods is 1-to-1

The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]

How the Connected Consumer Has Changed the Game for the Consumer Markets Industry

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]