Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]
Posts Tagged ‘consumer driven’
#TexasHIMSS: MD Anderson’s Consumer Driven Cloud Based Solution
MD Anderson uncovered a potential problem. Their physicians were using non-approved cloud based storage programs that they “may or may not” have been using to share PHI. I will note that they use a pretty broad definition for “consumer driven”. I define consumers as the target market that, in this case, a healthcare provider must […]