As the world embraces the Internet of Things (IoT) and artificial intelligence, the amount of data generated accelerates exponentially. The question is, what do we do with all this data we’ve captured? The answer goes further than being able to store and manage it – companies need to also understand how to utilize it. Connected […]
Posts Tagged ‘connected products’
Essentials for Your Digital Strategy: Product-as-a-Channel
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]
How Manufacturing Makes the Most of IoT: 7 Real-World Examples
Think back to the early days of the Internet. You can still hear the dial-up sound as the modem connected you to the World Wide Web. Painfully slow – and yet amazing at the same time – it was hard to imagine how this technology would change our lives. Similar to a rock thrown into […]