Posts Tagged ‘connected products’


Essentials for Your Digital Strategy: Product-as-a-Channel

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]

How Manufacturing Makes the Most of IoT: 7 Real-World Examples

Think back to the early days of the Internet. You can still hear the dial-up sound as the modem connected you to the World Wide Web. Painfully slow – and yet amazing at the same time – it was hard to imagine how this technology would change our lives. Similar to a rock thrown into […]