How close are you really to your customers? In this fast-changing consumer environment, staying close to the customer is critical. The relationship and understanding of your customer should be used to drive strategies across the entire organization. We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the […]
Posts Tagged ‘Connected Experiences’
Assessing the API-led Connectivity Landscape
According to MuleSoft’s 2022 Connectivity Benchmark Report, about 35% of revenue from organizations surveyed is generated by APIs and similar initiatives. Organizations that have adopted APIs understand how API-led connectivity and automation can improve employee and customer experiences. This annual report examines the state of IT and digital transformation through the lens of APIs. […]
Data Is the Foundation…for Everything in Insurance (Part 4 of 5)
Data fuels the engine of the digital economy. Connected experiences, in the context of the customer relationship, are driven by a robust data set that confidently presents integrated, diverse data to enable actionable insights that can be automated across the customer’s journey. Internally, data creates the foundation for increased analytic application of fraud detection, at-risk […]