COVID-19 has changed the way many businesses operate and even more broadly, how we live our lives. But one thing remains the same: the power of coffee (or tea!) to jazz up your day. As colleagues around the world collaborate to deliver award-winning solutions for our clients, they take a break — and a sip […]
Posts Tagged ‘coffee’
Customer Perspective: Some Do Prefer Blondes
For years, Starbucks has served only dark roast coffee drinks, implying that the dark roast was a better roast and appealed to everybody. I’ve previously written about a very interesting TED talk where Malcolm Gladwell discusses the trend toward understanding customer preferences instead of relying on one absolute “best” product. Gladwell actually mentions coffee at about the […]