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Posts Tagged ‘clinical subject’

How To Enable Self-Screening For Subjects At Clinical Sites

Imagine with me: A potential clinical subject comes into a site for her screening visit. When she checks in, she is issued an iPad for use during the visit. On the iPad, she finds an interactive app that leads her through the screening process, step by step. It moves her through questions dynamically, using a […]

How To Make Clinical Subject Screening Easier On Clinical Sites

Imagine with me: A potential clinical subject comes into a site for his screening visit. The nurse performing the screening visit takes out her iPad, brings up the screening app, and follows the interactive prompts to move the potential subject through the various questions and tests. When the nurse selects or inputs the potential subject’s […]

The Marriage Of Life Sciences And Retail

In today’s post, which is part of a series aimed at applying my colleagues’ customer experience (CX) strategy guide to a life sciences audience, we’re getting up-close and personal with retail. Perficient Digital’s CX strategy guide includes a number of statistics from myriad sources (see guide for sources) about the buying process in the Age […]