Several years ago, Citigroup formed a FinTech group that is dedicated to developing new offerings that bleed with innovation. One of the first solutions to come out of Citi FinTech happens to be a mobile app for its Citigold credit card members. Citigold is a pure wealth management offering that targets affluent and emerging affluent […]
Posts Tagged ‘Citibank’
Citi, State Farm, T. Rowe, Visa, & Zurich: Apps For Noncustomers
A while back, I wrote a blog post that shared ways in which the financial services industry can leverage social tools to win over existing customers, cultivate new ones, and become more efficient in their business operations. One example was how Barclays created a new product called Barclaycard Ring, which gives cardmembers the opportunity to […]