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Posts Tagged ‘citi’

Forrester: Banks Must Continue With Digital Transformation

In a recent report, Forrester described why customer experience in the banking industry is incredibly important, possibly even more so than in other industries. “For years, we have watched power shift from companies to customers. In the age of the customer, customers can and do transfer their loyalty when they don’t receive the engaging customer […]

Top 10 Financial Services Blog Posts Of 2016

While we rolled into 2017, I thought it would be neat to see what our readers were, well, reading. Without further ado, here are the top 10 blog posts Perficient’s financial services practice wrote that seemed to be popular among readers. They’re ranked in order of popularity, with number one being the most viewed piece. Citi’s Digital […]

Citi Goes For The Gold With Its New Mobile-First App

Several years ago, Citigroup formed a FinTech group that is dedicated to developing new offerings that bleed with innovation. One of the first solutions to come out of Citi FinTech happens to be a mobile app for its Citigold credit card members. Citigold is a pure wealth management offering that targets affluent and emerging affluent […]

Citi, State Farm, T. Rowe, Visa, & Zurich: Apps For Noncustomers

A while back, I wrote a blog post that shared ways in which the financial services industry can leverage social tools to win over existing customers, cultivate new ones, and become more efficient in their business operations. One example was how Barclays created a new product called Barclaycard Ring, which gives cardmembers the opportunity to […]

Citi’s Digital And Cultural Transformation

Michael Porter, a colleague of mine, is live-blogging at this week’s Forrester CXNYC event, a conference for customer experience leaders, innovators, and practitioners. I wanted to share a session he sat through in which John Dalton, an analyst at Forrester, interviewed Alice Milligan, the chief customer and digital experience officer of Citi Cards at Citi. […]

Forrester CX: Customer Centric Culture with Citi

We are live-blogging from Forrester’s CXNYC this week, the event for customer experience leaders, innovators, and practitioners. John Dalton interviewed Alice Milligan, Chief Customer and Digital Experience Officer at Citi. John: What was the specific motivation for creating the Chief Customer Officer. Alice: There were a lot of changes going on at Citi. The company […]

WSJ – Citi Won’t Sleep on Customer Tweets

The Wall Street Journal has an article posted an article on a topic we’ve been addressing here on the Financial Services blog around social media and customer service. Frustrated by the 40 minutes she spent on hold with Citibank customer service, Stacy Small tweeted her displeasure. To her surprise, a Citibank agent tweeted right back. […]