In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her expertise on sustainability, digital transformation, and the critical role of change management in driving business success.

The concept of a circular economy is one of the key topics discussed. Andi emphasizes the importance of extending the lifecycle of materials through recycling and reusing, ultimately contributing to a more sustainable future.

Andi’s role at LyondellBasell entails overseeing brand content and digital communications. She explains how these elements are interconnected and essential for delivering a cohesive customer experience.

In the digital age, even traditional B2B companies must embrace transformation. Andi explains how digital tools and platforms play a crucial role in LyondellBassell’s operations, from interacting with customers to achieving sustainability goals. She stresses the need for businesses to stay current with digital trends to remain competitive.

Finally, Andi and Jim discuss how effective communication and strategic planning are vital for successful adoption of new initiatives. By understanding the human psychology behind change, businesses can navigate challenges and drive meaningful progress.

Want to learn more? Tune in to the full episode of “What If? So What?”

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Meet our Guest

Andi Orzehoski, Director of Brand Content and Digital Communications at LyondellBasell

Andi Orzehoski is a seasoned digital marketing, communications, and content strategist who is supremely passionate about innovation and team building, enhancing operations, and fostering creativity.

She serves as the director of brand, content and digital communications at LyondellBasell, a leader in the global chemical industry. Andi has worked in-house and as a consultant for organizations across industries, corporate functions, and locations, and has been integral to developing, implementing, and scaling successful teams and programs in complex and highly regulated markets.

Connect with Efi

Meet the Host

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

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LinkedIn | Perficient