Many manufacturers go to market through an indirect sales channel, such as a network of independent distributors, dealers or other partners. If you fit into this category, you know it’s important to continually evolve and evaluate relationships with your partners. 3 Dimensions of Success For any given indirect sales channel, there are three primary dimensions […]
Posts Tagged ‘channel partner engagement’
New Guide: Channeling the Power of Partners with Salesforce
Next year is shaping up to be a disruptive year in the partner program world as the impact of digital transformation runs deep within the walls of the sales organization. To thrive in a competitive channel partner landscape in 2016, we firmly believe organizations are being forced to think about and do three fundamental things: adopt a digital-first mindset to rethink the partner […]
Making the Decision to Translate Your Partner Community
One of my favorite conversations to have with our Salesforce customers is around translating their partner community. Everyone wants to be able to support users in their native language to make it easier to do business with them, but not everyone has the infrastructure in their partner organization to support language localization. Here are three […]
Get the Most Out of Salesforce Content in Your Partner Community
According to a PRM report from Forrester Research, partner portal utilization is often low and eBusiness and channel strategy professionals need to understand inhibitors to adoption and key actions to boost partner engagement since partner engagement directly correlates to loyalty and productivity. As a result, channel teams are turning to new methods and modern systems […]