What are high-performance marketing teams doing to keep pace with customers and stay ahead of the competition? The third annual State of Marketing report from Salesforce Research has some great insights. I’ll even give you a hint – everything revolves around making customer experience (CX) a top priority. While this may come as no surprise to […]
Posts Tagged ‘channel marketing’
Cloud Trend #5: Unlock the Power of Partner Engagement
Psssttt! Wanna know a secret? Of course you do! Rumor has it the secret to growing your channel business (and you bottom line) is – partner engagement. You might be thinking (well duh, that’s a given). What you may not have realized is that the rules and means of engagement have changed. Cloud continues to have an […]
New Guide: Channeling the Power of Partners with Salesforce
Next year is shaping up to be a disruptive year in the partner program world as the impact of digital transformation runs deep within the walls of the sales organization. To thrive in a competitive channel partner landscape in 2016, we firmly believe organizations are being forced to think about and do three fundamental things: adopt a digital-first mindset to rethink the partner […]
Making the Decision to Translate Your Partner Community
One of my favorite conversations to have with our Salesforce customers is around translating their partner community. Everyone wants to be able to support users in their native language to make it easier to do business with them, but not everyone has the infrastructure in their partner organization to support language localization. Here are three […]
3 Ways to Increase Adoption of Your Partner Community
Partner enablement is one of the key business drivers that prompts businesses to invest in Partner Communities. This is not surprising; to grow your channel successfully, you want to give your partners the best information and tools to enable them to represent and sell your brand. However, partner portal adoption is low and most people […]
Get the Most Out of Salesforce Content in Your Partner Community
According to a PRM report from Forrester Research, partner portal utilization is often low and eBusiness and channel strategy professionals need to understand inhibitors to adoption and key actions to boost partner engagement since partner engagement directly correlates to loyalty and productivity. As a result, channel teams are turning to new methods and modern systems […]