Posts Tagged ‘Categories’


Defining Purchase Categories

Oracle Cloud offers the concept of Functional Area catalogs that can be leveraged in many areas such as Inventory, Manufacturing, Sales, Purchasing and others for a variety of purposes. Catalogs can also be shared where a single catalog is assigned to multiple functional areas. For this discussion, we will assess only Purchase Categories and possible […]

S Is For Segmentation

S is for Segmentation

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.