Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]
Posts Tagged ‘Caregivers’
Patient Support Programs Are Making A Big Difference In Pharma
Living with disease and undergoing treatment can be life-changing. Patients may not understand their diseases, their treatment options, or even the implications of the medications they’re taking. The process can be confusing, complicated, and worrisome. With digital transformation becoming more sophisticated and prevalent, pharmaceutical and medical device companies have stepped up to the plate with […]