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Posts Tagged ‘Campaign Management’

Data Silos And The Customer Journey

I ran across an interesting blog post by Kerry Reiley on Knocking Down Data Silos To Map The Customer Journey. I’m not going to belabor the obvious problem of silos.  It’s easy to see and no one will gainsay you.   That said, Kerry had two great points about solving the problem with the right data. […]

Web analytics and Enterprise data…

I was looking at the market share of  Google Analytics (GA) and it is definitely on the rise. So I was curious to see the capabilities and what this tool can do. Of course it is a great campaign management tool. It’s been a while since I worked on campaign management. I wanted to know […]