Posts Tagged ‘Buying Journey’

How Processing Returns is Rapidly Evolving

Much has changed in the world of commerce this year due to the COVID-19 pandemic, and retailers have had to adapt quickly to circumstances and shift their business models to thrive, especially with their return processes. Customers can’t shop as they normally would, causing complications for customers who aren’t digitally-savvy with online tools, such as […]

Roles of the B2B Buying Journey: The Manufacturing Sales Rep

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A manufacturing sales representative is an independent seller that represents manufacturers and their products, but is not a direct employee of any manufacturer. He often represents a series of complimentary manufacturers, but generally not competitors. […]

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Roles of the B2B Buying Journey: The User in the Field

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]

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Roles of the B2B Buying Journey: Understanding the Senior Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]