Posts Tagged ‘buyer personas’

5 Steps to Creating Customer Journeys & Personas

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]

How (and How Not) to Acquire B2B Customers

This is where it all begins – the first interactions with your customer. B2B customer acquisition isn’t just about getting that first sale; it’s where you start building a relationship. That means a solid, consistent brand presence has to shine through. Consumers are doing more research prior to purchase, so your content has to be […]