Posts Tagged ‘Buddy Media’

Dreamforce: Salesforce Marketing Cloud Keynote

In the Marketing Cloud Keynote at Dreamforce, the team showed off the capabilities of the Marketing cloud. Marketing Cloud has 5 pillar applications that allow marketers to connect 1:1 with customers: Journeys Journey Builder is the flagship component that you use to create customer journeys Marketing Cloud announced Journey Builder for Apps.  This new feature can […]

Dreamforce: ExactTarget Marketing Cloud Social Roadmap

Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud.  The following are the four areas that are the focus of the roadmap: Publsih Engage Listen Advertise The social tools in the Marketing Cloud include Radian 6, Buddy Media and  These tools are integrated with ExactTarget […]

Dreamforce: Managing Social Conversations with Buddy Media

Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale.  The journey that she decribed included the following steps over two years, although these things were not done linearly all the time: Social Audit – here they had to figure out what they had […]

Reasons #3 and #4 to be excited about Dreamforce: Radian6 and being Social

It’s almost time to kickoff Dreamforce. In my last post, I talked about how much I am looking forward to spending a week in San Francisco. So much of that excitement focused on all things social, which has permeated almost every area of our lives. Personally and professionally, social is just a normal part of my everyday life. Earlier […]