Posts Tagged ‘Brick-and-Mortar’

Emerging Business Models

Essentials for Your Digital Strategy: Emerging Business Models

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

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Phygital – It’s More than a Buzzword

Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]

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Who’s the Expert in Digital Trends? Your Customer.

It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]

Omnichannel Strategy: Consistent Experiences at Every Touchpoint

Omnichannel experiences are ones that provide a seamless shopping experience across all channels – in brick-and-mortar stores and across digital. To do it well, your messaging and the purchasing processes must be consistent and harmonious. Why is omnichannel marketing essential? This attempt to be everywhere for everyone means that traditional retailers could have an advantage […]

Closing Home Furniture Sales Online and Offline

In my previous posts, I’ve talked about the micro-moments that lead home furnishings customers to visit retailers’ websites and stores, as well as the importance of providing a seamless experience between your online and offline brand presence. I also pointed out the value of websites providing accurate product information and visual configuration tools to drive more home […]

4 Ways to Succeed in Retail in the “Age of Amazon”

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

The Evolving Face of Retail

Scott Moore has a nice post on CMO.com about how Retail isn’t dead, just changing into the Six Million Dollar Man.  I like where he’s going with that.  Brick and mortar stores aren’t dead.  Yes, they have challenges but just as we saw in communications, new technology doesn’t necessarily mean the end of one medium. […]

Despite Headlines, Banks Continue To Open Physical Branches

Several months ago, I mentioned how Bank of America Chairman and CEO Brian Moynihan believes that the need to be omni-channel is one of the keys to success for a bank that operates today. He said, “Despite people saying ‘I never go into a branch,’ they all do.” While there’s a lot of talk about […]