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Posts Tagged ‘brand purpose’

Photographer Traveler Taking Photo Of The Beautiful Lake At Sunset.

The Benefits of Brand Purpose (and Risks of Not Living Up to It)

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]