Posts Tagged ‘bing ads’

Bing Ads has started running a new kind of paid ad currently in beta called a native ad. Native ads are shown on non-search MSN web pages in line with the page’s content. The ad also has a relevance to the content on the page.  For example, a paid search ad selling car insurance might show […]

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

I’ve posted many articles about utilizing remarketing audiences to improve your Adwords account including How to Increase Adwords PPC Bids for Past Visitors to Your Site and my recent post on How to Improve Adwords Metrics with Audience Targeting. I have always lamented that Bing Ads doesn’t offer the same targeting abilities to reach past […]

This is the third post in a 3-part series, so if you haven’t already read my other posts about Bing Ads param insertion, be sure to check out part 1, where I explain what it is, and part 2, where I give examples of how to use it in your ads. You might be thinking that […]

As I discussed in my last post, parameter insertion is a great way to customize and optimize your ad copy within Bing Ads. Below, I’ve listed three of the most effective and common strategies used to optimize ad copy. You may use your three fields in whatever way makes the most sense to you, but […]

If you’re not using parameter fields in Bing Ads yet to customize your ad copy, I highly suggest giving them a shot. They are extremely effective in making your ads more relevant while also helping to make your job a little easier by preventing the need to manage as many ad groups as you may […]