Posts Tagged ‘behavior’

Sitecore Behavioral Profile Pattern Controls

If you are setting up behavioral personalization in Sitecore, there are a few subtle controls that can make a dramatic difference in both how your profiles are tracked, and how your content marketers can assign cards to pages. One aspect that came into play as of 8.1 is Decay Rate, which I covered in a […]

Data Mining with IBM SPSS Modeler v15

Having recently completed the course “IBM SPSS Modeler & Data Mining” offered by Global Knowledge, I was looking to find more opportunities to do some modeling with SPSS Modeler. So, when I read in the news recently, about college recruiters using predictive techniques to determine the probability of a particular recruit graduating on time, I […]

SxSW Day 3 – Behavior Change as Value Proposition

At the end of the third day of SxSW, I sat in on a session about Behavior Change and how design can use that as a value proposition. Chris Risdon, of Adaptive Path, was the speaker, and it was great to sit in on this topic again and see how much it’s matured since the […]