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Posts Tagged ‘back to school’

Back-to-School Series: Influence of Mobile

With graduation parties coming to a close and the 4th of July has come and gone, we are halfway through the summer and school is right around the corner. Cue the boos and wahs now from kids and young adults but parents are excited to get them back into a regular schedule and retailers are […]

Top 5 Digital Trends for Back-to-School Season in Retail

I came across NRF’s infographic on the Top 2014 Back-to-School and College Trends. Let’s break this down and look at how the new “connected consumer” era of retail is impacting shopping trends through digital and technology channels. Here are 5 top digital trends from the survey: 44% will purchase items online, up from 37% last […]