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Posts Tagged ‘B2B marketing’

Business People Shaking Hands In Conference Room

New AWS Alliance Manager: Matt Kundtz

We are excited to welcome Matt Kundtz to Perficient as the AWS Alliance Manager!   The Alliance Manager role is a leadership position focused on the stewardship of our AWS partnership. Matt joins our team with prior experience supporting the Microsoft ecosystem where he was an account manager and team lead. He is excited to […]

5 Signs Data Accuracy Could Be Blocking Marketing Attribution

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

Coworkers

Join Perficient Digital’s Martech Experts at B2BMX 2019

Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]

Generational Preferences that Drive Successful Content Marketing

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

CNX15: Behind the Scenes – How Leading Brands Use MarTech

Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]