As auto dealers increase their interest, knowledge, and investment in various digital marketing tactics, the discussion on how to best utilize third party auto sites is growing. If you are asking yourself, “what exactly is a third party auto site?”, no worries, let me take my best attempt at defining it. Third party auto sites […]
Posts Tagged ‘Automotive Websites’
Rethinking the Automotive Website
Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]
The Role of Automotive OEM Websites: Drive Sales or Leads?
Since the dawn of digital, the consensus has been that the Tier 1 OEM site should drive leads for the dealer group, and the sales conversion should be the responsibility of the dealer. That line of thinking has been accepted as the standard, as the generation of a lead was the furthest down the funnel […]