When we conducted our electric vehicle customer journey research last year, we confirmed a commonly held belief in the United States: most people aren’t happy with their dealership experiences, specifically as it relates to aggressive sales tactics. Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a […]
Posts Tagged ‘automotive dealerships’
Why Aren’t We Helping Your Automotive Company?
Why aren’t we helping your company accelerate your business outcomes? At the size of over 7,500 teammates throughout the globe, the sun never sets on Perficient. We consistently deliver results onshore, near shore, and offshore for 7 out of the top 10 global OEMs, and we have long-term partnerships with 95% repeat business rates that […]
OEMs: Put Customers in the Center of the Automotive Experience
In the new world of automotive – where advanced technologies like generative AI personalization, connectivity, autonomous driving, subscriptions, electrification, and more are taking over – customers have new preferences and demands that OEMs and dealers must address. Ultimately, success will come when the customer is put at the center and asked what they want. The […]
Where Do Dealerships Fit Into a Landscape of Automotive Loyalty, Data, and Mobility Transformation?
The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]
How Can Dealerships and A Direct-to-Consumer Approach Coexist?
While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation. Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]
Dealer Transformation Has Started, But It Is Certainly Not Completed
Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]
It’s Time For a Reality Check On Electric Vehicles
As someone who is passionate about reducing our carbon footprint, I have been eagerly following the development of EVs (electric vehicles). However, as I consider the magnitude of the changes required to transition from ICE (internal combustion engine) vehicles to EVs, I believe that this transformation should happen gradually over time. The impact of this […]
Key Takeaways from the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023
This week, I had the great honor of speaking during the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023. Before I say anything else, I want to acknowledge what our partners at Adobe have built as industry leaders in technology solutions that enable companies to become experience makers. Not only is Adobe a leader […]
Drive More Business with Video Advertising in Automotive
One of the fastest-growing digital advertising tactics in the automotive industry is video advertising as dealers begin to see the value of the medium, while others are simply getting on board because they see their competitors doing it. Keeping up with competitors is never a bad thing, but you should always take the time to […]