One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come […]
Posts Tagged ‘automotive dealer mobile’
Trends in Automotive: A Look Back—and Ahead
Every day, we sit at our computers and read the constant flow of headlines that cross the wires. In our meetings, we hear about our competitors, from what they are working on to how they are getting it done. It is these stories that drive organizations to innovate and perform better. It is these conversations […]
Automotive Leaders are Mastering Digital Transformation
Think back, and we are talking about 30 to 40 years ago; when a company would release a new car. These different automobiles would be completely new in regards to the make and design. It was exciting to see the fresh new features and styles that the companies would introduce. That is what people wanted. […]
Automotive Buying: A Convenient Digital Experience
The automotive world is focusing on a different tactical approach to meet customer expectations and increase sales. While brick and mortar remain the dominant sales channel, the industry is hoping that digital can help drive additional sales. The reason automotive companies are pushing mobile and digital: Easier buying and selling process for customers Existing customers […]