Posts Tagged ‘augmented reality’

In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. This is where immersive experiences come in. Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their […]

Technology is changing quickly, and it seems like there is something new every day. It can be intimidating to try and keep up with all the latest tech news, let alone implement it for your business. Brands often struggle with where to put their resources, what to invest in, and how to implement new technologies […]

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

Augmented/mixed reality (AR/MR) is the talk of the tech industry, but many traditional AR and MR experiences are trapped on expensive headsets or single-user screens, keeping the technology from reaching its true potential. “In the evolution of the AR/MR medium, it’s important that we continue to experiment and think about mixed reality in creative and […]

Technology has advanced by leaps and bounds over the past decade, but it wasn’t until more recently that capabilities like augmented reality (AR) and voice control became powerful tools in commerce customer experience. More dynamic devices and technology like Apple’s ARKit means people have access to these capabilities in their pockets. Early adopters of these […]

The MicroStrategy World 2019 agenda is out and it’s time to start planning your conference schedule (it’s easy with the MicroStrategy mobile app). Among the many can’t-miss sessions, there are two customer sessions you should make time for: AllianceBernstein and UBS. These two key customers will share the innovative ways they have transformed their organizations […]

MicroStrategy World is around the corner, happening February 4-6th in Phoenix. With the recent release of MicroStrategy 2019 and O365 integration, it will be an exciting education-packed week! Perficient is proud to be a Gold sponsor of the event. We’ll be exhibiting at booth #300 in the expo hall where our experts will be onsite […]

Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]

XR is a term that is generally used to refer to “extended reality”. This involves any combination of human-machine interaction where the reality you perceive is altered or constructed by a computer. In this blog, the term XR will mostly be referring to 360° videos, virtual reality, and augmented reality. The Growth of XR in […]

Business intelligence (BI) helps organizations transform their data into actionable intelligence and make smarter business decisions. But according to one Gartner survey, only about 30 percent of employees are using analytics. So how can enterprises increase adoption? Augmented analytics may be the answer. What is Augmented Analytics? The volume, variety and veracity of big data […]

The capabilities of augmented reality (AR) are reaching beyond the entertainment sphere and into the hands of store managers. The combination of leading image recognition software and MicroStrategy’s business intelligence (BI) platform is allowing organizations to put BI into the hands of employees and improve store performance with AR analytics. Delivering analytics via proprietary web, mobile […]