The customer journey to conversion is becoming even more unpredictable, non-linear, and includes more cross-device touchpoints than ever before. Brands are often challenged with selecting the best media spend mix and have difficulty understanding the impact of each channel across the customer journey. As Adobe shared in its recent Attribution IQ Solution Partner Webinar, the […]
Posts Tagged ‘Attribution IQ’
Adobe Analytics Release: Attribution IQ, Visit Duration and More!
Last week, Adobe rolled out the latest updates to Adobe Analytics, this release includes some huge new features which will drastically help analysts report on meaningful insights using the wealth of data in Adobe Analytics. Attribution IQ The paramount feature is Attribution IQ. Attribution IQ allows marketers to select and compare different attribution models to […]