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Posts Tagged ‘Animation’

FDA To Study The Effects Of Animation In Pharmaceutical TV Ads

  In “fun” news, the FDA wants to know if the use of animation in pharmaceutical advertising affects consumers’ general perception of drugs, as well as the side effects they can cause. According to a Notice posted on the Federal Register website, the FDA is looking to answer the following questions: 

A Call for Animated Compositions – Regardless of How

Enlighten was acquired by Perficient Digital in December 2015 Bob was having a difficult time explaining his designs “Would that slide underneath, or would it fade?” “It would slide, but kind of a graceful slide like it’s being whooshed off the page.” “Whooshed?” “Like, you know, ‘whoooosh’” “What happens after that? Would the sausages fade […]

The Legend of Real-World, Cross-Browser, Cross-Device Composited Animation

We were recently tasked with a unique challenge: to create an engaging animation composited from a user’s Facebook photos—on a cross-browser, cross-device basis. The fine print of this challenge also included the following requirements:  Don’t make the user wait around – playback should feel almost instantaneous.  Target the fastest, smoothest performance possible across desktop/laptop, tablets […]