Today at IBM Amplify 2017, an event at which companies across all industries gather to learn how cognitive technology is transforming customer engagement to make each customer feel recognized and special at every step of their journey, my colleague, Michael Porter, was fortunate to hear firsthand how one bank in particular is achieving such great […]
Posts Tagged ‘Amplify’
IBM Amplify: DBS Bank Uses Analytics To Improve Customer Journeys
Sameer Gupta lead a session at IBM Amplify where he explained DBS Bank’s journey in using signals of intent, in real time, from multiple sources for developing one-on-one contextual communications with customers. They use a variety of sources like deposits, transaction history, credit card transactions, web behavior, location, etc to detect patterns and interest for […]
IBM Amplify: Leveraging Stores & Store Associates to Fight Amazon
Late last year, Bridge Solutions and IBM completed an IBM 2016 Consumer Expectations study. Here are some stats: In 2011, those 13-29 shared common views. Today, those in their 30s carried over their opinions. Omni-channel capabilities are more important than ever. How retailers rate themselves and actual executions are often miles apart. Consumer expectations for […]
IBM Amplify: IBM Marketing Cloud Roadmap
This session was a review of the vision for the IBM Marketing Cloud and how it will continue to evolve under the Watson Campaign platform. It also highlighted how IBM is pulling together new capabilities in order to support broader marketing department needs. Jeff Demavich, the Offering Management Leader, gave the roadmap presentation. Definition: Watson Customer […]
IBM Amplify: Cognitive Scoring Models
Lead scoring blends itself well into customer journeys or contact journeys. These models are designed to drive intelligent customer journeys. Getting it right can be a difficult process. The presenter at IBM Amplify walked us through basics on content scoring and how to then make those models more cognitive (e.g. how a machine can give […]
IBM Interconnect and Amplify 2nd Keynote
With both IBM Interconnect and IBM Amplify occurring in the same city at the same time, they took time to bring in the big guns for a shared keynote address on the 2nd day of the conference. It started with a video highlighting our constantly changing world with cloud enabled, digitally connected devices and smart […]
IBM Amplify: Keynote Highlights
Harriet Green, general manager Watson Customer Engagement, kicked off IBM Amplify 2017. She highlighted Retail Pulse, a chart across many categories, devices, etc. It shows all the aggregated data from various customers’ anonymized data. Watson is on an incredible roll with adoption. In 2017 more than 1 billion people will be impacted by Watson in […]