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Posts Tagged ‘Amazon Prime’

What is the ROI of an Amazon Prime Fan?

In backrooms and boardrooms across the country, businesses are discussing the ROI of social media. Where should I put my marketing dollars? What about my time? Why do I care about what Twitter says about my brand? Sometimes you can measure social media ROI by tracking traffic and sentiment and reach. Other times, the ROI […]

Why I Buy (almost) Everything from Amazon

There are a lot of things that I like about Amazon. Good pricing, wide selection, and ease of shopping. These qualities have been part of their ecosystem for a long time, but it was never enough to make me an Amazon loyalist like I am today. So, what changed?¬†Amazon Prime. For an annual fee of […]