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Posts Tagged ‘AdTech’

Understanding the Convergence of AdTech and MarTech

Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers.  Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]

Effective Targeting: New Ways to Find and Reach the Perfect Consumer

Last Thursday, I had the privilege of speaking at Ad Tech New York –despite the nor’easter pummeling the city, the attendees bundled up and rallied for a great event. I participated in a session titled, “Effective Targeting: New Ways to Find and Reach the Perfect Consumer.” On the panel with me were Dimitri Maex from […]