Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers. Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]
Posts Tagged ‘AdTech’