According to an April 2017 report from Kantar, a leading marketing research and media company, nine of the top 25 digital advertisers in 2016 were companies in the financial services industry, many of which have significantly increased spending within a one-year period. Here are the banks, insurers, and other financial services firms that are among […]
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12 Key Findings From The US Financial Services Industry StatPack 2017
A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]
Will We See More Advertising From Pharma On Facebook?
Bayer recently launched its first Facebook ad. The ad also happens to be the first time Facebook has allowed a company to put important safety information (ISI) in a scrolling format, something that pharmaceutical companies have long been able to do in banner ads. In addition, the social media giant is also enabling drug companies […]
Companies That Didn’t Update for Mobile Paying Price
CMO.com has an article outlining the price paid by companies who haven’t updated their sites to support mobile. They are making reference to the fact that Google updates their algorithms to give preference to sites that support mobile vs those that don’t. Indeed, companies that weren’t ready for the so-called “Mobilegeddon” have lost up […]
Companies That Didn't Update for Mobile Paying Price
CMO.com has an article outlining the price paid by companies who haven’t updated their sites to support mobile. They are making reference to the fact that Google updates their algorithms to give preference to sites that support mobile vs those that don’t. Indeed, companies that weren’t ready for the so-called “Mobilegeddon” have lost up […]
The Personalization Problem Web Sites Have
It’s official. Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations. It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart […]