Posts Tagged ‘Adobe Launch’

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager. For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target […]

Performance is a critical concern for any web implementation. Users expect high performance, responsive web experiences and will abandon experiences that don’t deliver. Here are some things you need to consider to ensure Adobe solution performance: Scaling of Underlying Hardware Development Best Practices Author Instance Performance Publish Instance Performance Dispatcher Caching Percentage Website Performance   […]

Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]

Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

New year, new resolution. This should apply to both person and business. 2017 was disruptive yet progressive for tech and digital marketing in many ways. We witnessed surge of AI and machine learning, emerging technologies like voice, facial recognition, virtual reality, augmented reality were built into many hit products/applications, holiday season had record breaking online […]

  The research is clear: consumers want fast websites! No matter how personalized or beautiful an experience you provide, consumers will not wait around if it is too slow. Luckily, the Adobe Experience Cloud enables you to create both a stellar and high-performance website. Here are five key tips on maximizing the performance of your website:   […]