BWG Connect recently conducted a modernization survey of more than 100 healthcare executives, and, together with Perficient and Adobe, has published its findings in the report, Digitizing the Patient and Healthcare Experience. The findings analyze how healthcare organizations are improving client and patient outcomes with rapid improvements to self-service, remote functionality, and personalization. The Pre-Pandemic […]
Posts Tagged ‘adobe healthcare’
Create Successful Marketing Automation Campaigns for Healthcare
When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]
Importance of Real-Time Content in Times of Crisis
As the world has changed and evolved with the global COVID-19 pandemic, so has healthcare’s information and content management. In the beginning, the focus was on “the Content.” This then became the “the Right Content,” followed by, “the Right Content for Everyone,” which eventually turned to “the Right Content for the Right Audience!” And now, […]
State of Digital Health: Payer and Provider Perspectives in 2020 [Webinar]
Today’s consumers want to control their healthcare journey. As a result, forward-thinking organizations are embracing a customer-first approach that lays the groundwork to deliver integrated, relevant experiences tailored to the individual. Join Adobe and Perficient for a webinar on Wednesday, April 1 at 12 p.m. CDT. Our panel of speakers will discuss how payers and […]