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Posts Tagged ‘ABM’

Mktg Nation 19

3 ABM Takeaways from 2019 Marketing Nation Live

As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]

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Adobe Announces ABM Essentials for Marketo

Adobe announced this week that Marketo Engage now offers ABM Essentials, a complete account-based marketing solution for marketers looking to elevate basic account-based programs into account-based experiences. This announcement comes three months after Adobe announced a partnership with Microsoft and LinkedIn to accelerate account-based experiences. ABM essentials enables marketers with: Account insights & profiling Marketers […]

Fundamentals of ABM Success Part 1: Building Your Team

When asked to explain ABM I often find myself gravitating towards one word: efficiency. Think of the last time you watched a professional athlete – zero wasted movement or effort. Each motion rehearsed to be as efficient and effective as possible. Doesn’t it make sense that our marketing and sales efforts should be the same? […]

Oracle Marketing Cloud – Account-Based Marketing

I’ve had the pleasure of working with some great minds over the years. I recently met up with one of those great minds and had a conversation regarding account-based marketing. The buzz is on account-based marketing, and it should be, so I’ve discovered. I don’t tend to get wrapped up in the buzz because I […]