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Posts Tagged ‘AAM’

Adobe Summit: Identity Management Across Devices

Sean Dickson (Adobe) and Kathleen (Intuit) presented at Adobe Summit 2015 on identity management. This becomes increasingly important with the proliferation of both channels/devices and services (think all the services in the Adobe Marketing Cloud) Mapping the customer journey and marketing touchpoints in the cross-device ecosystem is critical to understanding the path to conversion. The data management […]