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Five Benefits of a 360-Degree View of Customers in Healthcare

Regardless of industry, all organizations seek a 360-degree view of customers. But within healthcare, this is often a complex and challenging task. A 360-degree view of customers offers a holistic, comprehensive view across all channels of engagement and accounts for each interaction with customers. This view is created by integrating data across multiple disparate sources. […]

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Essentials for Your Digital Strategy: A Brand-Owned Data Loop

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital experiences depend on how well organizations understand customers’ needs. Site analytics, […]

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Creating a Holistic View: Data Consolidation and Integration

The consolidation of data and integration of systems is essential to providing a holistic 360-degree view of patients and members. This view can enable a variety of activities to enhance and drive efficiency in business and clinical activities, such as increasing patient safety and the quality of care healthcare delivery organizations provide to patients. One […]

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