It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]
Posts Tagged ‘360-degree view’
A Recruitment Success Story: Filling Clinical Roles with a Strategic Approach
Healthcare organizations (HCOs) are struggling with major staffing shortages and unprecedented competition for talent across the industry. According to analysts at Forrester, more prevalent chronic disease, the COVID-19 pandemic, and aging populations are responsible for leaving the burden on the healthcare ecosystem at an all-time high. Difficulty filling roles with high quality candidates has been […]
Ready, Set, Go! The 3 Steps to Personalization in Healthcare
When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]
Five Benefits of a 360-Degree View of Customers in Healthcare
Regardless of industry, all organizations seek a 360-degree view of customers. But within healthcare, this is often a complex and challenging task. A 360-degree view of customers offers a holistic, comprehensive view across all channels of engagement and accounts for each interaction with customers. This view is created by integrating data across multiple disparate sources. […]
Essentials for Your Digital Strategy: A Brand-Owned Data Loop
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital experiences depend on how well organizations understand customers’ needs. Site analytics, […]
Creating a Holistic View: Data Consolidation and Integration
The consolidation of data and integration of systems is essential to providing a holistic 360-degree view of patients and members. This view can enable a variety of activities to enhance and drive efficiency in business and clinical activities, such as increasing patient safety and the quality of care healthcare delivery organizations provide to patients. One […]