Posts Tagged ‘2017’

Digital Change 2007 to Now: Governance and Other Ugly Words

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them.  With the increase in complexity, comes an increase in the organization necessary to support it.  Let’s look at a typical organization supporting a site in 2007.  I say […]

Sitecore Symposium 2017 Digital Marketer Top 5 Video Log #2

The first full day of Sitecore Symposium 2017 has wrapped. A whirlwind of a day with the opening keynotes, sessions, booth time, social hours and this is just getting going. My feet hurt, but whatever, this is fun and there has been a lot to talk about. Here’s my… Top 5 #SitecoreSYM Video Log – […]

Sitecore Symposium 2017 Digital Marketer’s – Top 5 Video Log

It’s here! Sitecore Symposium 2017 week in Las Vegas. As a long-time content author/editor-turned Sitecore Digital Strategist MVP, this is a big event of for me each year. This year, not only am I here for the pre-conference, and multi-day conference, but also for the post-conference MVP summit. This amounts to 8 days (including travel […]

Sitecore Symposium 2017 – Marketers, Session Plan – Part 2

Marketers, or anyone else for that matter, this is the second part of a two-part series. If you want all the jibber-jabber setup and information about the breakout sessions on Tuesday the 17th, please check out part 1 of the series. If you want to dive to Wednesday and Thursday, just dig in already! Please […]

Sitecore Symposium 2017 – Marketers, start planning your sessions

Marketers, hopefully you have already registered to attend Sitecore Symposium 2017, and while this is not an ad for the conference, I will point out that the early bird savings ends soon (8/31/2017). If you have not registered – and are active Sitecore users, or are planning to use Sitecore – please make it a […]

Digital Transformation Common Sense

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]

2017 Digital Transformation Trend: Integration is King

Integration is king; long live integration. In some ways, this may be one of the more obvious trends. If you want to deliver a great customer experience, you have to both know something about this person interacting with you and provide key transaction(s). Both of these elements drive the need for integration. Let me give you […]

2017 DT Trend: Cloud Maturity Will Allow Evolution of DT

No one should be surprised that cloud continues to be a trend in 2017 and beyond.  The fact is that Digital Transformation requires exactly the features that cloud provides.  Forrester has a nice quote that I think summarizes the value we need: Many I&O technology investments fail to deliver true business value through great customer […]

Digital Transformation Tops CIO’s Agenda for 2017

      While it’s behind a paywall, you should still read this article about what tops their 2017 agenda.   CIO’s are definitely looking to invest this year in what makes the most sense and of course Digital Transformation tops that list.

Digital Transformation Tops CIO's Agenda for 2017

      While it’s behind a paywall, you should still read this article about what tops their 2017 agenda.   CIO’s are definitely looking to invest this year in what makes the most sense and of course Digital Transformation tops that list.

2017 DT Trend: Mobile Will Just Become Customer Experience

We rely more on anecdotal evidence for this but it’s definitely a trend.  While B2C organizations continue to highlight the importance of consumer-based mobile we see that the hype cycle has begun to level out.  Mobile is important.  No one argues that.  Omnichannel is important. No one argues that either.  However, more companies now realize […]

2017 Digital Transformation Trends: Budgets Won’t Meet Needs

As is inevitable when something matures, people take a closer look at what is actually happening and what they can realistically expect to gain from it.  That’s no different for Digital Transformation.  It has significant upside and just a few of the various activities can benefit you.  For example: Focusing on DevOps can decrease time […]

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