So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them. With the increase in complexity, comes an increase in the organization necessary to support it. Let’s look at a typical organization supporting a site in 2007. I say […]
Posts Tagged ‘2007’
Digital Change 2007 to Now: Measurement and Testing
When you think about analytics and optimization, you see perhaps the largest changes between now and 2007. I’ll note what I saw in 2007 and surrounding years. I’m sure there are plenty of exceptions but this seemed to be what we saw: Web analytics was used. Most sites hooked up a web analytics tool With […]
Digital Change: 2007 and Now, What a Difference
Ten years seems like a long time in the digital world. A lot has changed and the pace of change continues to increase. More tools exist to make it easier to create a sharp looking and engaging web site. Social and mobile channels have had huge growth beyond anything imagined. We can better measure what’s […]